No company culture is “perfect.” Regardless of how strong your culture may be, there is always room for potential improvement. Enhancing your organization’s culture will yield major rewards. With a strong culture, you’ll attract top talent, retain your top performers, and boost overall productivity.
That’s why you should keep the following tips in mind. They’ll help you improve your company culture substantially.
It’s important to understand that a company’s culture won’t remain stagnant. In fact, it shouldn’t. Your company culture needs to evolve over time.
This is partially due to the fact that employee expectations and attitudes can shift from one generation to the next. For instance, research now indicates that many of today’s workers seek a degree of flexibility when pursuing jobs. If possible, they want jobs that allow them to work remotely at times, exercise greater control over when they arrive at or leave work, and generally maximize work/life balance.
Thus, flexibility needs to be a component of your culture. Honestly assess your current organizational culture, and determine if it’s flexible enough. You may need to make changes to continue succeeding in today’s landscape.
As the previous point highlights, industries and employee approaches to work change. The companies that survive these changes are the companies equipped to adapt to them. In other words, they innovate. When inevitable shifts change the nature of their industries, they change accordingly.
That’s a key reason to embrace a culture of innovation at your company. Additionally, encouraging innovation has been shown to boost employee engagement. Workers tend to be more motivated and productive when they have opportunities to be creative and share their ideas.
Don’t worry if you’re not sure how your culture can embrace innovation. A simple way to achieve this goal is to set aside a few days every year when team members have the opportunity to collaborate on creative projects. Along with boosting engagement, these “Innovation Days” can result in breakthroughs your company may leverage in the future.
Make Sure Perks Represent Your Values
Employee perks contribute to a strong company culture. However, a thoughtful business will offer perks that align with the organization’s mission and values.
For example, Timberland’s culture focuses on providing employees with opportunities to make a positive difference in the world. Because of this, along with offering workers generous paid time off, Timberland also allows its employees to take as much as 40 hours off a year to volunteer.
Keep this point in mind when considering what steps will optimize your organization’s culture. According to studies and surveys, employees tend to be more engaged when they feel their employers adhere to a set of clearly articulated values. One way to make sure your workers get this impression is to offer perks that correspond with your mission.
Teach Your Values and Culture to New Employees
Don’t make the mistake of assuming you and other major decision-makers are the only employees who contribute to the nature of your company culture. All of your colleagues play a significant role in defining the culture as well.
That means you need to make sure all new hires understand your culture and values. To do so, include a lesson about your culture in the onboarding process.
You need to coordinate with all managers and supervisors when making changes to the company culture. In many instances, they will need to act in certain ways or actively implement your ideas to ensure your attempts yield to the desired results.
For example, many have found that a strong company culture should emphasize transparency. While it can be tempting for managers to only share positive news with employees, a culture tends to thrive when people are willing to be honest. Managers should be willing to let employees know about both successes and failures.
Many successful companies prioritize hard work and productivity. This is understandable. To succeed in any given industry, it helps to have a team that’s willing to go the extra mile.
That said, you also need to be aware of your employees’ mental health needs. Working too hard for too long can lead to burnout. When your workers consistently burn out, you won’t be able to maintain a strong company culture.
There are many ways you can guard against this problem. Again, embracing flexibility is one of them. You should teach all managers to spot the early warning signs of burnout as well.
Most importantly, make a plan to put these tips into action. You can always improve your company culture. These strategies will help you do so.